Founded in 1982 by a small team of crazy, snow sports-obsessed individuals who saw an opportunity and thought they could do it better - they decided to take matters into their own hands, and Snow+Rock was created.
We're proud of our heritage - Since opening our first store on Kensington High Street, London, Snow+Rock has always been one step ahead in the world of winter sports.
We took chances with Degree 7 when one rogue designer decided to introduce pink into men's ski collections. Introducing new brands to the UK, including Eider, Arc'teryx and Toni Sailer.
We've always been one step ahead in the world outdoor sports. From the start we have been maverick by nature taking on the largest snow sports retailer in the UK, by inventing the concept of boot fitting and introducing the first Boot Fit Clinic into the UK.