The iconic British brand, Ghost London, launched three decades ago and has since become an established fashion house producing contemporary clothing. Maintaining a vintage bohemian feel, Ghost's collections are known for the feminine aesthetic and modern silhouettes.
Prints and fabrics are a key element to every collection and most of these fabrics are woven from viscose yarn and â€œGarment Dyedâ€. The trademark of Ghost design is the use of colour which can only be achieved through this â€œGarment Dyeâ€œ process. The process gives the garments a crinkled texture similar to vintage satin. Not only could the fabrics be made in various weights and sizes, the clinging garments made from them were easy to wear, easy to care for, and could be worn by women of all ages and shapes.
Ghost became known for its strongly vintage-influenced designs,and by 2006, was a globally recognised brand name.In 1996, the department store Liberty gave Ghost more floor space than any other designer due to the popularity and saleability of the clothes. The clothes were also praised by industry insiders such as Nicola Jeal from Elle, who described them as products akin to Levi's jeans or Gap, and Grace Coddington, who described them as "clothes that women like to wear." Ghost clothing was designed as a range of versatile and interchangeable separates which could be worn from one year to the next without looking out of date.